SerpactSEO Analysis: Your Trusted SEO Agency
SEO Evaluation
Conducting an SEO analysis is essential to grasp your website's present condition. This analysis comprises several key processes
The SEO analysis covers various aspects such as
1. Structural Information
2. Page Loading Speed
3. On-Page Optimization
4. Off-Page Optimization
5. Website Design
6. Usability Assessment
7. Internal Link Structure
8. Keyword Ranking
9. Inbound Links Analysis
What makes SEO Analysis essential?
A thorough analysis of both On-Page and Off-Page aspects is crucial to gain a comprehensive understanding of a website's current status.
The evaluation is segmented into several primary procedures:
1.Structural Information
2.Page Speed
3.On-Page Health
4.Off-Page Status
5.Design Evaluation
6.Usability Assessment
7.Internal Link Structure
8.Keyword Ranking
9.Inbound Link Analysis, each subject to detailed scrutiny.
The importance of speed cannot be overstated.
The speed of your website is influenced by various factors:
1. Focus on displaying visible content first.
2. Limit redirects for landing pages.
3. Optimize HTML to reduce its size.
4. Minimize JavaScript usage.
5. Enhance server response time.
6. Optimize image sizes.
7. Streamline CSS to reduce its footprint.
8. Eliminate blocking JavaScript and CSS resources.
9. Utilize browser caching effectively.
10.Enable compression for faster loading times.
Usability is crucial as it directly impacts the ease of use and accessibility of your website.
Several factors influence the speed of your website
1. Minimize obtrusive cues that hide content.
2. Steer clear of browser plug-ins that may hinder user experience.
3. Opt for readable font sizes for better legibility.
4. Configure responsive or mobile-friendly design layouts.
5. Thoroughly test window frames for consistency.
6. Analyze and optimize touch zones for user interaction.
7. Strategically place and design call-to-action buttons.
8. Exercise caution and clarity with navigation buttons.
9. Review and adjust adjacent or overlapping areas for clarity.
10.Ensure compatibility and functionality across all devices and browsers.
Schema.org markup plays a critically significant role.
Ensuring your website aligns with Google's schema.org markup is pivotal. It significantly enhances your site's readability by Google, thus boosting its ranking potential.
1. Logo (Organization): Provides information about the company.2. LocalBusiness: Identifies the website as a local business entity.
3. Sitelinks search box (WebSite): Describes the website as a whole and includes a search box for site-specific searches.
4. Breadcrumbs: Provides a path or hierarchy to navigate through the website.
5. Product: Describes the products offered on the website.
6. Article: Describes the published content or articles on the website.
Unified analysis encompasses both On-Page and Off-Page aspects.
Proper analysis of a website, considering both On-Page and Off-Page factors, is crucial to gain a comprehensive understanding of its current status. The insights gathered from these parameters are then utilized to make necessary adjustments and improvements to the site.
1. Inbound links and outbound links.
2. Internal links and content.
3. Review of H1, H2, H3 tags and titles.
4. Research of meta descriptions and Robots.txt.
5. Meta robots tag and HTTP status code.
6. XML Sitemap and RSS feed.
7. www. / non-www. and Error 404 page
8. URL addresses and rel=canonical.
9. SEO rankings and Broken links
10. Photos – titles, descriptions, and alternative tags
11. Sharing and Social buttons engagement
12. Trust and authority – Domain Authority.
Evaluating the link profile of your website
The analysis of your website's link profile involves a thorough review and evaluation of the links and domains linking to your site. Our specialists conduct this analysis both manually and with the assistance of software programs. The primary objective of this analysis is to assess the authority, quality, and relevance of the linking domains. It's crucial to note that at Serpact, we prioritize the quality and semantic relevance of links over quantity. Additionally, we place importance on the authority of the linking domain and its overall link profile. During the analysis process, we focus on several factors that contribute to the quality of links in your website's profile. These factors include: Domain Authority: Evaluating the authority of the linking domains. Relevancy: Assessing the thematic relevance of the linking domains to your website's content. Link Quality: Reviewing the overall quality and trustworthiness of the links. Link Profile: Examining the diversity and distribution of links across your website. By analyzing these factors, we gain valuable insights into the strength and effectiveness of your site's link profile.
1. Link-to-domain ratio
2. IP addresses of linking domains
3. Varieties of inbound links
4. Dofollow & Nofollow link breakdown
5. Anchor text scrutiny
6. Semantic and relevancy considerations in links
7. Geographical arrangement of links
8. Growth rate of links
9. Lost, broken, and toxic links
10. Timelines of link appearance and disappearance
11. Freshness and consistency of links
12. Trends in appearing and disappearing links, among other factors.
Upon completion of our work, you'll receive a comprehensive report detailing the manual and individual analysis of your website's performance. Additionally, we'll provide explanations for each term used throughout the analysis process. Moving forward with Serpact, you'll benefit from a link-building strategy tailored to your content strategy, often intertwined with the enhancement of your website's informational architecture.
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What follows the SEO audit?
At your request, we can prepare a document for your team with a detailed assignment for fixing all website issues found during the SEO audit. We can also provide you with a quote for our SEO services if you want to work with us on resolving those issues.
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